Short film mostly do not have a relevant or a particular target audience, the reason for this is that short films aren’t watch by a huge number of people and therefore cannot base a target audience on it. Even though a short film is still a film to watch, we rarely see it been shown in cinemas, due to the fact that it’s a short film, therefore not many people will wont to pay to watch these types of film, due to its low cost and short of nature. Normally when short films are shown in a cinema it is accompanied by the main film.
Although short films aren’t usually shown in cinemas, you would find it in film festivals and other events in the media industry. These short films are watched by film buffs and people wealthy (social class A and B) that can afford to pay money to watch these films. Some audience may watch short films on the internet, example like YouTube, vast majority of people watch short films on there, and I personally watch some short films such as Black Button and Hole on You Tube. You Tube now also has a feature that shows you the audience from different part of the world watching the video, therefore you could see the age range and people that watched a video on YouTube. Picture below shows the gender and age of how many people watched the black hole and where the video was most popularly watched.
Potential Target Audience