Target Audience

Short film mostly do not have a relevant or a particular target audience, the reason for this is that short films aren’t watch by a huge number of people and therefore cannot base a target audience on it. Even though a short film is still a film to watch, we rarely see it been shown in cinemas, due to the fact that it’s a short film, therefore not many people will wont to pay to watch these types of film, due to its low cost and short of nature. Normally when short films are shown in a cinema it is accompanied by the main film.

Although short films aren’t usually shown in cinemas, you would find it in film festivals and other events in the media industry. These short films are watched by film buffs and people wealthy (social class A and B) that can afford to pay money to watch these films. Some audience may watch short films on the internet, example like YouTube, vast majority of people watch short films on there, and I personally watch some short films such as Black Button and Hole on You Tube. You Tube now also has a feature that shows you the audience from different part of the world watching the video, therefore you could see the age range and people that watched a video on YouTube. Picture below shows the gender and age of how many people watched the black hole and where the video was most popularly watched.

Potential Target Audience

Having research and looked into target audience of a short film, Our target audience for our short film will be social class B, mainly males and lifestyles of Aspirers, Resigned and, Strugglers, due to the fact that the can relate to film as its about a fairly wealthy guy who gets his car stolen and ended up being killed. Also the reason for this is because male audience will find the blood and fight scene amusing and entertaining, where as females would find it a little bit disturbing. The age range will be from 16-25, due to the fact that the film doesn’t have much violence in it, therefore fairly suitable for 16 years and above, although this is our prediction, some people above 25 may watch the our film